What are the benefits of BIMI?
When implemented using a Verified Mark Certificate (VMC), Brand Indicators for Message Identification (BIMI) has a number of benefits for businesses of all shapes and sizes. Showing a verified logo in email using a VMC can help businesses enjoy:
Increase brand recall
After a 5 second exposure, brands that had applied a trademarked logo increased their recall by up to 44%. The stronger the brand, the higher the recall increase, up to 120%.
Improve open rates
Irrespective of brand strength or market share, the inclusion of a trademarked logo uplifts open rates by up to 39% in both transactional and promotional email.
Influence behavior
Prospects are more likely to purchase when a trademarked logo is applied. The email open uplift carried over to purchasing decisions with an average buying increase of up to 32%.