The business impacts of poor email deliverability
Following Google and Yahoo’s 2024 rollout of bulk sender requirements, Microsoft is now introducing its own email authentication rules for high-volume senders targeting Outlook.com domains. From May 5, 2025, businesses sending more than 5,000 emails a day must comply—or risk having messages throttled, sent to spam, or blocked entirely.
Average revenue lost for every million emails sent.
Legitimate marketing emails not delivered to inboxes.
Additional revenue for every 1% increase in open rates seen by a Red Sift customer.